The Plastic free Zlarin initiative received a great deal of media attention, which created unprecedented visibility for such a small island and its community. According to media analyses, the total AVE of all media coverage obtained from October 2018 to August 2019 amounted to almost 2M eurosand the reach was over 37M people.
That helped the initiative to reach far and wide beyond Zlarin, inspiring and motivating many others to undertake similar challenges. We spoke at several international conferences and received five awards - from the Croatian Tourist Board, Croatian Travel agencies association and the French-based NGO SMILO “Sustainable Island, in progress” waste management label, from National Geographic Croatia and The Good Lobby in Bruxelles.
The initiative gained further exposure through two events - the Croatian president presented Zlarin as an example of good practice at the United Nations General Assembly in September 2019 and Ana Robb based her TEDx talk on the journey which led to “Plastic free Zlarin”.